Short one today. My new book is out now.
https://authoritybookmethod.com/getthebook
It breaks down my system for writing & publishing a great book in under 30 days. Then using The Authority Book funnel to sell it at a profit on the front-end and ascend customers to high-ticket clients.
My Strategy
Here’s what I’m doing with it…
Sell the book via ads
No explanation neededStrategic upsells in the funnel to recoup the ad spend and make a little $ on the front end
The key here is that the upsells are the logical thing someone may want after buying the book. The book has the complete system, but the upsells allow you to get there faster, easier, and with more certainty
Offer a call for my team to do the work for you
Again, it’s the same thing, but instead of doing the work yourself, we do it for you to publish your book and launch your Authority Book funnel in 30 days or lessContinue to nurture & follow up
I expect 10% or so people will book a call right away, but another 30% will book in over the next couple of weeks with a bit of follow up in place
(still writing these)
Continual Evolution
Getting everything together was actually a mammoth amount of work. I wasn’t just writing a book, but building the systems to write books as I went.
I didn’t just put my funnel together, but created the infrastructure that can now be duplicated into my client’s funnels.
Setting up the whole infrastructure for a new business.
With that in mind, I’m launching with a version 1.0 that is good, but will get better over time as I continue to improve it.
I don’t think there’s value in delaying the launch to make things look a little prettier, for example. But I also don’t think you should ever stop improving on the systems and product you have in place. So I am going to market today, but still working on this bad boy over the coming weeks.
I’ll report back with some metrics and how the launch is going over time as I gather some data.